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Cintrifuse Design Sprint

When Ideas Take Shape: Homeshake and the Cintrifuse Design Sprint

Meet the company shaking up the real estate industry and changing the way people buy and sell homes. Homeshake was launched in Cincinnati when a team of real estate professionals and technologists came together to create the only peer-to-peer home sales platform, empowering everyday people to get it done without realtors or commissions.

Nick Rabin, longtime Senior Vice President at North American Properties (NAP), approached Cintrifuse with an idea to innovate the antiquated model of residential real estate. Cintrifuse led a team of industry professionals and experts from the Cincinnati startup ecosystem in a Design Sprint. The Design Sprint was held in the heart of StartupCincy and home of Cintrifuse, Union Hall. After exploring multiple concepts and end user feedback, a BigCo idea transformed into a local startup and the development of Homeshake was born.

“The Design Sprint gave us the confidence to proceed. It helped us unpack the problem and challenged us to think differently. It was an important step. I’m proud to say Homeshake was born and built in Cincinnati, and Cintrifuse is a big reason why.” – Nick Rabin, Founder & CEO of Homeshake

Real estate is the largest industry in the US economy, accounting for $2T in annual sales. Homeowners pay $100B per year in broker commissions and $300M in Greater Cincinnati alone. Despite the big price tag, service and results often fall short of customer expectations. Disruption and innovation have been almost nonexistent – until now.

Homeshake differentiates itself from traditional real estate models by empowering homeowners to take control of your biggest and most important asset – your home.

All homes in Hamilton County have a profile on homeshake.com. In just a few clicks, homeowners can be Ready to SellComing Soon, or Not for Sale, and update their profile with photos, videos, and floor plans. Homeowners and buyers can communicate directly, schedule hosted or nonhosted tours, and even make offers directly through the website. Then, Homeshake helps sellers and buyers cross the finish line with contract and closing services included. Homeshake can even help you cross the finish line if you have an off-market deal, for sale by owner, or private sale.

Everything you need, all in one place.

The service will soon be expanding to more markets! Visit homeshake.com to learn more.


Interested in taking your company through a design sprint? From educational events to paid pilots with startups — Cintrifuse has multiple options for corporations looking for innovative solutions to solve their business challenges. Email alisa@cintrifuse.com to get started with our Corporate Innovation Services.


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