This is a repost from Sol Marketing’s Blog. Click here for the original article. Storytelling is the latest buzzword kicking around ad and brand strategy agencies all over the world. People often misuse the term brand storytelling to describe stories about a brand. Actually, a true brand story originates from its story platform – the …
Why do startups fail? This question is almost the “tastes great, less filling” conversation of the startup scene. Startups fail. We know this from watching big rounds go nowhere and accelerator graduates never cross the valley of death. (The valley of death is between Seed and Series A. Most people never make it.) When a …
Let me tell you a little story about the birth of a product. The year was 2000, and a group approached us about their website. In 2000 we did web design when web design was still expensive and new. This group had a website that they needed to update, allow other people to update, and …
It was the dark days of Microsoft Access. In the early 2000’s, MS Access was the primary database software people used to build what we call apps. Access had the ability to run a database and a user interface built with Visual Studio. Businesses that needed something to handle a unique need often turned to …
Lisa Stone, co-founder and former CEO of BlogHer and current Chief Community Officer of She Knows Media, spoke to #StartupCincy’s female entrepreneurs. Lisa shared her entrepreneurial story and talked about how building a community and uncovering advocates you never knew you had can help grow your brand, company or movement. Where are the Women Who Blog? …
Patrick Meenan, Partner at Arthur Ventures, recently visited Cincinnati as part of an Immersion Day. Cintrifuse sat down and talked to him about his firm, their portfolio companies and how customers can be a startups most effective sales force.